Coronet Ridge Resort
Luxury Elevated
ElevatedRefresh
In 2026 a Queenstown classic hotel was refurbished and rebranded to the new Coronet Ridge Resort. With an emphasis on quiet, understated luxury, the campaign focuses on differentiating the resort as a holistic wellness destination complete with a full service spa and fine dining restaurant.
Our team crafted a content strategy to help launch the new property as well as generate awareness about its unique place amongst a saturated hotel market through the use of striking visuals, targeted social media ads and a vertically integrated marketing strategy to drive restaurant and hotel bookings.
The Story ofCoronet Ridge
A resort is only ever as compelling as the story it tells. Rather than a set of disconnected assets, we built one cohesive narrative that carries throughout the resort’s social media channels, so every touchpoint reinforces the same idea instead of competing with it.
That story belongs to the people behind it. The chefs, the therapists and the front of house team are what separate Coronet Ridge from every other hotel on the mountain, so we put them on camera and let them speak for the place in their own words.
Services Provided
Content Production
Creative Strategy
Paid Ads
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